Enhancing E-commerce CX

Role:

UX Designer

Duration:

UX Designer

Responsibilities:

UX Designer

Challenge

ABC Electronics identified the following CX challenges:

  • High cart abandonment rates.

  • Lengthy checkout process.

  • Lack of personalized product recommendations.

Solution:

  1. Streamlined Checkout: We reduced the checkout steps from six to three, making it faster and more user-friendly. As a result, cart abandonment rates dropped by 20% in the first month.

  2. Personalization: Implemented a recommendation engine based on customer browsing and purchase history. This led to a 15% increase in average order value.

  3. Live Chat Support: Added a live chat feature for real-time customer support. This reduced customer complaints and improved satisfaction.

Results:

- Cart abandonment reduced by 20%.

- Average order value increased by 15%.

- Customer satisfaction improved by 30%.